Privacy Policy

Privacy Policy

Last Updated: 16 August 2026

At Amorya, we respect your privacy and are committed to protecting the personal information you share with us.

This Privacy Policy explains how Amorya collects, uses, stores, and shares your personal information when you visit our website, place an order, contact us, or otherwise interact with our services.

By using the Amorya website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect personal information that you voluntarily provide to us when you browse our website, place an order, contact us, subscribe to our communications, or interact with our brand.

This may include:

Personal Information

  • Full name

  • Email address

  • Mobile/phone number

  • Billing address

  • Shipping/delivery address

  • PIN code

  • Order details

  • Customer support communications

  • Other information you voluntarily provide to us

Payment Information

When you make a purchase, payment may be processed through third-party payment gateways.

Depending on the payment method used, the payment provider may collect and process payment-related information.

Amorya does not intentionally store complete payment card information such as your full card number, CVV, or banking credentials on our own systems.

Payment information may be subject to the privacy policy and terms of the relevant payment service provider.

2. Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies, pixels, analytics tools, and similar technologies.

This may include:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Pages visited

  • Products viewed

  • Time spent on the website

  • Referring website or source

  • Approximate location information

  • Website interaction and usage information

  • Other technical information necessary to operate and improve our website

This information helps us understand how visitors use our website and improve the shopping experience.

3. Cookies and Similar Technologies

Amorya may use cookies and similar technologies to:

  • Keep the website functioning properly.

  • Remember shopping cart and browsing information.

  • Understand how visitors use our website.

  • Improve website performance.

  • Measure advertising and marketing performance.

  • Provide more relevant advertising where applicable.

You may be able to control or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of some parts of the website.

4. How We Use Your Information

We may use the information we collect for purposes including:

  • Processing and fulfilling your orders.

  • Delivering your products.

  • Sending order confirmations and updates.

  • Providing customer support.

  • Processing payments.

  • Managing returns, refunds, replacements, and cancellations.

  • Improving our products, website, and services.

  • Understanding customer preferences and website behaviour.

  • Detecting and preventing fraud or unauthorized transactions.

  • Maintaining website security.

  • Sending marketing communications where permitted and applicable.

  • Measuring and improving advertising campaigns.

  • Complying with applicable legal and regulatory requirements.

  • Protecting our legal rights and preventing misuse of our services.

We will seek to process personal information only for legitimate and relevant purposes and in accordance with applicable law.

5. Marketing Communications

If you provide your contact information and consent or otherwise permit marketing communications under applicable law, we may send you:

  • Promotional offers.

  • New product announcements.

  • Discounts.

  • Brand updates.

  • Other marketing communications.

You may opt out of promotional communications by using the unsubscribe option provided in the communication or by contacting us.

Please note that you may still receive essential transactional communications relating to orders you have placed, such as order confirmations, shipping updates, delivery notifications, or customer-service messages.

6. Sharing Your Information

We may share necessary personal information with trusted third parties when required to provide our products and services.

These parties may include:

Payment Service Providers

Payment information may be processed by third-party payment gateways to securely process transactions.

Logistics and Delivery Partners

We may share necessary information such as your name, phone number, and delivery address with courier and logistics providers so that your order can be delivered.

Website and Technology Providers

Our website may rely on third-party technology and service providers that help us operate, maintain, secure, and improve our online store.

Analytics and Advertising Providers

We may use analytics and advertising services to understand website activity, measure marketing performance, and improve advertising.

These may include services such as Meta Pixel, Google Analytics, Google Ads, and similar technologies, depending on the tools active on our website.

Legal or Regulatory Authorities

We may disclose information where required by applicable law, legal process, governmental authority, court order, or where reasonably necessary to protect our rights, customers, property, or safety.

We do not sell your personal information as a commodity to third parties.

7. Meta Pixel and Advertising Technologies

Amorya may use Meta Pixel and other advertising technologies to understand visitor interactions with our website and measure the effectiveness of our advertising campaigns.

These technologies may collect information about actions such as:

  • Website visits.

  • Product views.

  • Add-to-cart activity.

  • Purchases.

  • Other website interactions.

This information may be used to measure advertising performance, create relevant audiences, and improve our advertising campaigns, subject to applicable law and platform policies.

8. Data Security

We take reasonable measures to protect personal information against unauthorized access, misuse, alteration, disclosure, or loss.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

While we take reasonable precautions to protect your information, we cannot guarantee absolute security of information transmitted through the internet.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

  • Fulfilling orders.

  • Providing customer support.

  • Maintaining business and transaction records.

  • Resolving disputes.

  • Preventing fraud.

  • Complying with legal, accounting, tax, or regulatory requirements.

  • Protecting our legal rights.

When personal information is no longer required for a legitimate purpose or legal obligation, we may delete or anonymize it in accordance with applicable law and our operational requirements.

10. Your Rights

Subject to applicable law, you may have rights regarding your personal information, including the ability to:

  • Request information about the personal data we process about you.

  • Request correction of inaccurate or incomplete personal information.

  • Request deletion of personal information where applicable.

  • Withdraw consent where processing is based on consent.

  • Request assistance regarding the processing of your personal information.

  • Raise a grievance regarding the handling of your personal information.

Where you withdraw consent, certain services or functionality may no longer be available where the information is necessary to provide those services.

Requests will be handled in accordance with applicable law.

11. Children's Privacy

Our website is not intentionally designed to collect personal information from children.

We do not knowingly request or collect personal information from children in circumstances where such collection is prohibited by applicable law.

If you believe that a child has provided personal information to us inappropriately, please contact us so that we can review and take appropriate action.

12. Third-Party Websites and Services

Our website may contain links, integrations, or services provided by third parties.

These third parties may have their own privacy policies and terms.

Amorya is not responsible for the privacy practices, security, content, or policies of third-party websites or services that we do not control.

We encourage you to review the privacy policies of third-party services before providing them with personal information.

13. Shopify

Our online store is operated using Shopify.

Shopify and its service providers may process certain information as necessary to provide website hosting, checkout, payment, security, analytics, and other ecommerce functionality.

Your use of our website may therefore involve processing by Shopify and its relevant service providers in accordance with their applicable policies.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, technology, legal requirements, or privacy practices.

When we make changes, we will update the "Last Updated" date at the beginning of this policy.

We encourage you to review this Privacy Policy periodically.

15. Contact Us

If you have questions, concerns, requests, or complaints regarding this Privacy Policy or the handling of your personal information, please contact us:

Brand: Amorya

For privacy-related requests, please provide sufficient information for us to identify the relevant account, order, or request.

16. Applicable Law

This Privacy Policy shall be interpreted in accordance with applicable laws and regulations of India relating to privacy and protection of personal information.

Where applicable law provides you with rights or protections that differ from this Privacy Policy, those legal rights and protections will prevail.

By using the Amorya website, you acknowledge that you have read and understood this Privacy Policy and the manner in which your personal information may be processed as described above.